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The Go-Giver Complete Set by Bob Burg

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The Go-Giver Leader A Little Story About What Matters Most in Business Written by Bob Burg, John David Mann
Part Number: 120-2-2-2-3

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The Go-Giver, Expanded Edition

A Little Story About a Powerful Business Idea

The expanded edition of the now-classic business parable that shares the secret for stratospheric success: changing one's focus from getting to giving and then enjoying the returns that naturally follow.
“Most people just laugh when they hear that the secret to success is giving. . . . Then again, most people are nowhere near as successful as they wish they were.”
The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. Desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees sim­ply as the Chairman. 
Over the next week, Pindar introduces Joe to a series of “go-givers”: a restaurateur, a CEO, a financial adviser, a real estate broker, and the “Connector” who brought them all together. Pindar’s friends teach Joe the Five Laws of Stratospheric Success and help him open himself up to the power of giving. 
Joe learns that changing his focus from getting to giving—putting others’ interests first and continually adding value to their lives—ultimately leads to unexpected returns. 
Imparted with wit and grace, The Go-Giver is a classic bestseller that brings to life the old proverb “Give and you shall receive.”
Nearly a decade since its original publication, the term “go-giver” has become shorthand for a defining set of values embraced by hundreds of thousands of people around the world. Today this timeless story continues to help its readers find fulfillment and greater success in business, in their personal lives and in their communities. 
This expanded edition includes the text of the original business parable, together with a foreword by Arianna Huffington, a new intro­duction, a discussion guide, and a Q&A with the authors.
“A quick read in the spirit of The Greatest Salesman in the World and The One Minute Manager. Burg and Mann write with a simple, informal style that offers a working-person’s interpretation of the old adage ‘give and you shall receive.’”
—Publishers Weekly 
“The powerful business idea referenced in the title is that ‘shifting the focus from getting to giving and putting the other person first is the key to business success and personal fulfillment.’ … Explanations of these concepts and how to employ them are clear and to the point.”
“The world always needs a fresh approach to its most important messages. The Go-Giver is a great way to continue to spread a positive and enriching message.”
—Soundview Executive Book Alert
“Similar to Mitch Albom’s Tuesdays with Morrie, providing wisdom and insight on how to be more successful.”
“The Go-Giver has created such a buzz CEOs are buying it in bulk for their entire organizations.”
—Huffington Post
“A cross between Jonathan Livingston Seagull and The 7 Habits of Highly Effective People â€¦ an uplifting, quick read of a book that will appeal to customers who want to bring more heart and a holistic sense of mission to their livelihoods.”
—Retailing Insight
“Deftly written and thoroughly reader-friendly … informed and informative as well as inspired and inspiring.”
—Midwest Book Review
“The most important parable about business—and life—of our time.” 
— Adam Grant, New York Times bestselling author of Give and Take
“A must-read for anyone who wants to change the world.” 
—Glenn Beck, talk show host and founder of TheBlaze
“A small book that packs a huge idea. As Burg and Mann show in their compelling tale, not only do givers prosper, they also change the world.” 
—Daniel H. Pink, author of To Sell Is Human and Drive
“The Go-Giver is one of my favorite books ever. It has made a huge difference in my life, and it aligns with everything I stand for. If you don’t have this book, you have to get yourself a copy now.”
—Marie Forleo, founder of B-School and MarieTV
“Not since Who Moved My Cheese? have I enjoyed a parable as much as this. You owe it to yourself to read The Go-Giver and share its message with those who matter most to you. It is a beautiful book, one that will touch your soul and inspire your heart.”
—David Bach, author of The Automatic Millionaire
“If you follow the principles in this fantastic little book—if you really strive to be a ‘go-giver’—you’ll find that Zig Ziglar was right: You really Can have everything in life you want if you just help enough other people get what They want.” 
—Dave Ramsey, host of the Dave Ramsey Show
“There are very few books that make you want to buy a copy for every single person you know. The Go-Giver is one of those rare books that turn a reader into an evangelist.”
—Lisa Earle McLeod, author of Selling with Noble Purpose
“The Go-Giver is filled with timeless truths practically presented that will positively transform every reader; it’s a brilliant and easily read guide to doing good and doing well.”
—Rabbi Daniel Lapin, author, Business Secrets from the Bible and Thou Shall Prosper

Go-Givers Sell More

With their national bestseller The Go-Giver, Bob Burg and John David Mann took the business world by storm, showing that giving is the most fulfilling and effective path to success. That simple, profound story has inspired hundreds of thousands of readers around the world-but some have wondered how its lessons stand up to the tough challenges of everyday real-world business. 

Now Burg and Mann answer that question in Go-Givers Sell More, a practical guide that makes giving the cornerstone of a powerful and effective approach to selling. 

Most of us think of sales as convincing potential customers to do something they don't really want to. This mentality sets up an adversarial relationship and makes the sales process much harder than it has to be. 

As Burg and Mann demonstrate, it's far more productive (and satisfying) when salespeople think like Go-Givers. Cultivate a trusting relationship and focus exclusively on creating value for the other person, say the authors, and great results will follow automatically. 

Drawing on a wide range of examples of real-life salespeople who have prospered by giving more, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.


“Use the approach in this book and you will not only sell more, you will also live a rich and joyful life. It works!”
—Spencer Johnson, M.D., author of Who Moved My Cheese? and coauthor of The One Minute Manager
“I love this book. I could tell you all about how well it’s written and how full it is of knowledge, value, service and real-world examples of success and influence due to giving. Instead, I’ll say simply that Go-Givers Sell More will touch a lot of lives.” 
—Stephen M. R. Covey, author of The Speed of Trust
“Burg and Mann have given us the perfect companion volume to their breakout bestseller, The Go-Giver. If the first book changed your thinking, this one will change your actions.”
—David Bach, author of The Automatic Millionaire
“If you’re serious about selling as a career, you’d be doing yourself a disservice not to read this book and follow its recommended practices.” 
—Tom Hopkins, author of How to Master the Art of Selling 
“In our company, The Go-Giver helped us move the whole organization toward providing more value and better service. We had all our store General Managers read it—and Go-Givers Sell More will be the next book we give them!”
—Rick A. Lepley, President & CEO, A.C. Moore Arts & Crafts, Inc.
“Go-Givers Sell More completely revolutionizes the way most people have traditionally viewed sales. If you’re ready to transform your business, watch your sales soar, and feel proud and confident as a salesperson, you need this book.”
—Dr. Ivan Misner, author of Truth or Delusion? and founder of BNI
 â€œBurg and Mann have unlocked the key to superstar selling: focus on others and touch lots of lives with authentic, exceptional value. Prepare to follow their suggestions and create more abundance.”
—Michael Port, author of Book Yourself Solid 
“Go-givers do sell more. Why? Because they shift their focus from getting to giving, and create value one customer at a time.” 
—Gary Keller, author of The Millionaire Real Estate Agent 
“This book deserves a place on your bookshelf right next to Og Mandino’s The Greatest Salesman in the World.”
—Azim Jamal and Harvey McKinnon, award-winning coauthors of The Power of Giving
“Beautifully reveals the paradox of genuine selling—that it’s all about the other person.”
—John Assaraf, author of The Answer
“Every professional on the planet needs to read this book.”
—Libby Gill, author of You Unstuck
“Destined to become a classic of selling from the heart.”
—Chris Widener, author of The Angel Inside and The Art of Influence
“Simple, practical, and above all, amazingly effective—a blueprint for achieving a successful life.”
—Loula Loi Alafoyiannis, President of Euro-American Women’s Council
“For those of us who have always thought of sales as a dirty word or necessary evil, Burg and Mann remind us, brilliantly and compassionately, that it really is possible to do well by doing good.”
— Jennifer Kushell, coauthor of Secrets of the Young & Successful
“This marvelous book gets to the heart of successful selling: a genuine attitude and spirit of connecting with others. You will learn how to open your heart and mind in new ways to improve your sales career.”
—Dr. Nido Qubein, President of High Point University and Chairman of Great Harvest Bread Co.
“A timeless classic with insightful lessons for business, marriage, or friendship.”
—Sarah Miller Caldicott, great grandniece of Thomas Edison and coauthor of Innovate Like Edison

The Go-Giver Influencer

A Little Story About a Most Persuasive Idea

From the bestselling authors of The Go-Giver, Go-Givers Sell More, and The Go-Giver Leader comes another compelling parable about the paradox of getting ahead by placing other people's interests first.
From the bestselling authors of The Go-Giver, Go-Givers Sell More, and The Go-Giver Leader comes another compelling parable about the paradox of getting ahead by placing other people's interests first.

The Go-Giver Influencer is a story about two young, ambitious businesspeople: Gillian Waters, the chief buyer for Smith & Banks, a midsized company that operates a national chain of pet accessory stores; and Jackson Hill, the founder of Angels Clothed in Fur, a small but growing manufacturer of all-natural pet foods. 

Each has something the other wants. To Jackson, Smith & Banks represents the possibility of reaching more animals with his products--if he can negotiate terms and conditions that will protect his company's integrity. To Gillian, Angels Clothed in Fur could give her company a distinctive, uniquely high-quality line that will help them stand out from their competitors--if Angels Clothed in Fur can be persuaded to give them an exclusive.

At first, the negotiations are adversarial and frustrating. Then, coincidentally, Gillian and Jackson each encounter a mysterious yet kindly mentor. Over the next week, while neither one realizes the other is doing the same, both Gillian and Jackson learn the heart of both mentors' philosophies: The Five Secrets of Genuine Influence.

The story ends in a way that surprises everyone--and with lessons we can all apply in our efforts to resolve conflicts and influence others.


“This may be the most important Go-Giver book yet—and in today’s polarized world, it could not be more timely.”
—Marshall Goldsmith, author of What Got You Here Won’t Get You There

“The Go-Giver Influencer is a brilliant and insightful book that teaches us how to see things from the other person’s point of view and add value to their life while honoring our own. Remarkable!”
—Ken Blanchard, coauthor of The New One Minute Manager and Raving Fans
“As with The Go-Giver, I was sucked in and touched from the first page. This book is such a wonderful guide for those who truly care about adding value to the world! I had tears in my eyes at the end—and came away equipped with five powerful keys to being a more effective influencer.”
—Tiffany Hendra, star of The Real Housewives of Dallas
“Having the ability to influence others is a privilege that far exceeds any negotiation strategy or tactic. This wonderful book gives you the roadmap and the tools to make this happen!”
—Stephen M. R. Covey, author of The Speed of Trust and coauthor of Smart Trust
“In a world that has become increasingly fractured and adversarial, Burg and Mann have given us a delightful story that also serves as a guidebook for creating common ground, reconciliation, and genuine influence.”
—Jon Gordon, author of The Energy Bus and The Carpenter 

“The Go-Giver Influencer is a game-changer. Its principles apply whether you’re a business executive, sales professional, entrepreneur, volunteer, parent, or student. The entire Go-Giver series should have a place on everyone’s desk and be reread periodically to remind ourselves that there is a better way to connect in both our business and personal lives.”
—Nikki Woods, CEO of Nikki Woods Media
“More than ever, we need to bring people together in a world that’s emotionally falling apart at the seams. That’s why The Go-Giver Influencer is a must-read for you and your team. In this page-turner, Bob Burg and John David Mann share a story that will shift your perspective on what it takes today to be a highly influential leader.” 
— Tim Sanders, author of Love Is the Killer App
“A timely reminder that influence depends less on what we get from others and more on what we give to others.”
—Adam Grant, author of Give and TakeOriginals, and Option B with Sheryl Sandberg

“The Go-Giver Influencer is a simple story about two people struggling through a business negotiation, yet it is also a great deal more than that. It may just be the book that teaches us how to listen and talk to each other again.”
—David Bach, author of The Automatic Millionaire and Smart Women Finish Rich

“Filled with profoundly simple insights you can put into immediate action, The Go-Giver Influencer is a magical look at how you can transcend the win/lose mindset to find a powerful third way. Thank you, Burg and Mann, for yet another Go-Giver book that helps us see the ordinary in extraordinary new ways. I will be sharing this book with everyone in my company!” 
—Traci Fenton, founder and CEO of WorldBlu

 â€œIf you do nothing more than read and follow the lesson of chapter 7 in The Go-Giver Influencer, you will have given yourself a gift that can be life-changing. Trust me, it is the essential element to great leadership as well as a great life.”
—Bob Chapman, CEO of Barry-Wehmiller, and author of Everybody Matters: The Extraordinary Power of Caring for Your People Like Family

“What a beautiful book! The Go-Giver Influencer delivers a message the world needs today more than ever, a message of empathy and insight. This may be the most masterful Go-Giver book yet—and the most important.”
— Nido Qubein, president of High Point University

“A must-read! The Go-Giver Influencer is a winner’s strategy.”
—Molly W. Fletcher, legendary sports agent, author of A Winner’s Guide to Negotiating, and CEO of The Molly Fletcher Company

“Bob Burg and John David Mann have hit it out of the park again. The Go-Giver Influencer enriches and extends the seminal ideas of their previous works to creating harmony in an increasingly polarized world and win-win outcomes in your personal and professional lives. This book will sit beside Dale Carnegie’s timeless How to Win Friends and Influence People on the short shelf of classic must-read success titles.” 
—Adam Robinson, cofounder of The Princeton Review and author of An Invitation to the Great Game

“Don’t be fooled by this story’s simplicity: Bob and John have given us a sophisticated blueprint for masterful negotiation. Not the tired old strong-arm tactics you’ve read before, but genuine negotiation, the kind that helps you reach your goals and makes the world a better place in the process.”
—Brandon Webb, former Navy SEAL, CEO of Hurricane Media Group and coauthor of The Red Circle and Total Focus

“Forget about influence as a process of simply getting your name, products, and services in front of as many people as you can. As the authors powerfully demonstrate, genuine influence is the fine art of building trust, creating win-win scenarios, and providing first-class value. I LOVE this book!”
—Libby Gill, author of You Unstuck, executive coach, former SVP at Universal Studios Television, former VP at Sony Pictures Television and Turner Broadcasting

“The wisdom in The Go Giver Influencer sneaks up on you and, in the end, changes you. I loved the book and am the better for having read it.”
—Dan Rockwell, publisher of the Leadership Freak blog

“A wonderful story that shows why being kind, considerate, and respectful is not only the right way to be, but also the most influential, persuasive, and successful way to be, as well. In my real life, it’s everything I believe in. On a reality TV show, of course, that would be a producer’s worst nightmare—everyone would get along too well and be too happy!”
—Jacqueline Laurita, television personality (The Real Housewives of New Jersey

“The Go-Giver Influencer is like having a seasoned mentor or wise grandparent help improve the way you negotiate, influence, and persuade—and most importantly, stop being a roadblock to your own success. You’ll want to buy copies for your all your valued colleagues!”
—Carol Roth, founder of the Future File® legacy planning system, television host and author of The Entrepreneur Equation

“A masterpiece—profound and vital. Thank you, Bob and John, for writing the perfect book at the perfect time with the most perfect message.” 
— Lolly Daskal, author of The Leadership Gap: What Gets Between You and Your Greatness

“The Go-Give Influencer is a beautiful story that redefines and reframes our notion of leadership, influence, and the legacy we want to leave. A true gift for all who want to make an impact.”
— Angela Maiers, author of Genius Matters and founder of Choose2Matter

“In The Go-Giver Influencer, Bob Burg and John David Mann provide incredibly wise counsel on how to communicate more successfully and more effectively. This entertaining parable reveals step-by-step how you can add value to every conversation you have, while achieving the greatest results for everyone involved.”
—Sharon Lechter, author of Think and Grow Rich for Women and coauthor of Outwitting the Devil and Rich Dad Poor Dad

“This is more than just another book about influence, it’s the owners manual. If influence is like the Force in Star Wars, then Bob Burg and John David Mann are twin Yodas. You know how people say, ‘If you read only one book this year…”? I’m saying, if you read only one book this decade, let it be this one.”
—Duane Cummings, CEO of Leadercast

 â€œThe next installment in the Go-Giver series, and the best yet. Burg and Mann deliver a brilliant book on how to expand your influence.” 
—Randy Gage, author of Risky Is the New Safe and Mad Genius

“A beautiful and compelling story about the power of making a difference versus making a point. Bob Burg and John David Mann show how we can find the collaborative space in any discussion or debate, even when we can’t see one. In a world where the spoken word is too often used to vilify and defeat, this book brings us back to how we can take two differing perspectives and weave them into a tremendous thread that actually binds us closer together.” 
—Tracey C. Jones, president of Tremendous Leadership

“If you do any type of selling, negotiating, delivering or receiving feedback—which is all of us—this book will immediately make your life better and your relationships more fruitful. An absolute gem of a read!” 
—Rory Vaden, cofounder of Southwestern Consulting and author of Take the Stairs

“Bob Burg and John David Mann know what many people don’t: that the most effective negotiation isn’t about intimidation, it’s about listening.”
—Sheryl O’Loughlin, CEO of REBBL, former CEO of Clif Bar and cofounder of Plum, Inc.

“A wise and effective book. I will apply the lessons to my life.” 
—Kamal Ravikant, author of Rebirth and Love Yourself Like Your Life Depends On It

 â€œAn extraordinarily enjoyable read with a powerful, enduring message. If you desire to be a person of excellence and influence, start your journey by reading this book. Its wisdom will stay with you long after you finish.”
—Skip Prichard, president and CEO of OCLC, Inc., blogger at skipprichard.com, and author of The Book of Mistakes

“This small book contains big, life-changing, career-changing ideas. You’ll approach colleagues, friends, and even adversaries with a whole new lens. If you want to influence others with ease and grace, read it tonight, implement it tomorrow morning.”
—Lisa Earle McLeod, author of Selling with Noble Purpose

“Compelling reading for anyone who seeks to influence without manipulation and negotiate with integrity. The Go-Giver Influencer is as much a philosophy for living as it is for conducting business with honor and ethics. It will make you rethink everything you’ve learned about negotiation and influence, and help you to be better at both.”
—Gary Pittard, author of Why Winners Win and CEO of Pittard Real Estate Training

“Who do you want to be in the world? The Go-Giver Influencer shows us the path forward to become wiser, smarter, and more humane leaders, at a time when that’s needed more than ever.” 
—Dorie Clark, author of Entrepreneurial You and adjunct professor at Duke University’s Fuqua School of Business

“A brilliant book that will help you influence and impact with the best.” 
—Robin Sharma, author of The Leader Who Had No Title and The Monk Who Sold His Ferrari

“If we are paying attention, mentors will show up (with perfect timing). Sometimes they appear as people, helping us simplify what feels complicated … ‘untying the knots.’ Sometimes these mentors are wrapped in a powerful story; they ‘mentor the multitudes.’ Bob Burg and John David Mann, you’ve done it again! Reading this book is like unwrapping a lovely gift.” 
—Dondi Scumaci, author of Designed for Success and Career Moves

“Leaders looking to improve their negotiation and communication skills will find very helpful insights in The Go-Giver Influencer.”
—Douglas Conant, founder & CEO of ConantLeadership, chairman of Kellogg Executive Leadership Institute at Northwestern University, former CEO of Campbell Soup Company, former Chairman of Avon Products

“Burg and Mann have done it again. In an age where climbers are clamoring to become influencers, this book sums up what that really means and how to (and how not to) achieve it. Here are just three gems on replay in my head and heart right now: (1) master your emotions, don’t let your feelings fool or control you; (2) manipulation is never the way; (3) genuine influence will come when you are motivated not by gaining influence yourself but by others’ needs and want. This book is perfectly on time!”
—Carrie Wilkerson, author of The Barefoot Executive

The Go-Giver Leader

A Little Story About What Matters Most in Business

From the acclaimed, bestselling authors of The Go-Giver, a new parable about the power of giving leadership.

 â€œI met last week with your leaders,” Ben began. “I heard what they had to say. And you know, they make a good point.” He paused. Take charge, Ben, he told himself. Take control. He looked around the conference room. Take, take, take. Was that really what he was here to do?
With their acclaimed bestseller The Go-Giver, Bob Burg and John David Mann proved that a heartfelt parable could also express a powerful idea. In The Go-Giver Leader (originally pub lished as It’s Not About You), they offer an equally compelling tale about a struggling small business and the ambitious young executive trying to lead them to a crucial decision. 
Allen & Augustine has manufactured high-quality chairs for decades. Its people take pride in their work and feel loyal to their owners and management team. But this revered company is now at a crossroads, hurt by a tough economy, foreign competition, and a cash crunch. The air is filled with the scent of uncertainty, anxiety, perhaps even panic. 
Into this setting enters Ben, who’s been assigned by a larger firm to promote a merger that will rescue Allen & Augustine. Ben’s facts are undeniable: the chair maker can either merge and modernize or go bankrupt and vanish. So why can’t he persuade anyone to buy in, from the CEO on down?
Will Ben find a way to sway the employee shareholders before the climactic vote? And can Allen & Augustine survive without losing its soul? The answers may surprise you as you follow Ben on his journey to understanding that the path to genuine influence lies less in taking leadership than in giving it.
This revised and updated edition includes a new introduction, a discussion guide, and a Q&A with the authors.


“We should all seek to practice the message illustrated so elegantly in The Go-Giver Leader—that great leaders don’t try to act like ‘leaders,’ they strive to be more human.” 
—Simon Sinek, optimist and author of Start with Why and Leaders Eat Last

“This book captures the essence of life and leadership. I recommend it!”
—John C. Maxwell, author of The 21 Irrefutable Laws of Leadership 
“The Go-Giver Leader carries an important message for leaders, parents, and all other humans—that leadership, fundamentally, is about other people.”
—Captain L. David Marquet, U.S. Navy (ret.), author of Turn the Ship Around!
“Genuine leadership is about your team, your customers, your community, and your legacy. Share this book with those you care about.”
—Seth Godin, author of LinchpinTribes, and Purple Cow
“Burg and Mann have, once again, masterfully employed common sense and good judgment to show that success happens when you have an egalitarian spirit, practice Golden Rule behavior every day, and empower your people to make decisions from their hearts and souls. I LUV this book.”
—Colleen Barrett, President Emerita of Southwest Airlines
“Burg and Mann are not just great storytellers, they are also men of heart and soul. The Go-Giver Leader gets to the heart of lasting business success.”
—Gary Keller, author of The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results
“A manifesto for twenty-first-century leadership packaged in a fun and engaging story. Buy this book and get it in the hands of everyone in your company!”
—Darren Hardy, publisher of SUCCESS magazine, author of The Compound Effect

“A fast read that reinforces leadership fundamentals … truly applicable to any manager, anywhere.” 
— Booklist 

“Burg and Mann, authors of the best-seller The Go-Giver, have written a compelling fable that succeeds as both a thought-provoking learning tool and, rather surprisingly, as a work of fiction with an unexpected plot twist at the end.” 
— Soundview 
“The Go-Giver books are love manifest in a system.”
— Robert G. Allen
New York Times bestselling author, Multiple Streams of Income and The One Minute Millionaire

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